CFO, GE Africa
Welela currently serves in a dual capacity role as both CFO of GE Gas Power SSA and CFO of GE Africa based in Lagos, Nigeria. In this role, Welela partners closely with the business leaders to drive commercial growth and operational capability in addition to driving increased rigor and effectiveness in managing cost and risk.
Prior to moving to Lagos in 2015, she was the Commercial Finance and FP&A Leader for GE Africa where she served for 3.5 years based in Nairobi, Kenya, and launched the Financial Management Program (FMP) for the region. She also served as co-region leader of the Women’s Network for SSA.
Welela joined GE as an FMP in 2005 with GE Consumer & Industrial. After FMP, she joined Corporate Audit Staff (CAS) and graduated as a Senior Audit Manager in October 2011 where she led teams across financial and compliance audits in multiple industrial businesses around the world. Welela also recently served as one of three Operating Leader for GE’s global African-American Forum (AAF) and currently sits on the GE Women’s Network Global Advisory Board.
Originally from Eritrea, Welela has had extensive exposure to Sub-Saharan Africa, and graduated with a Bachelors of Economics from Wesleyan University in Middletown, CT, USA.